Wisdom

A town that has inherited the skills and spirit of its predecessors for 1,500 years.
Echizen, the entrance to the 「Land of Echizen」 ruled by an ancient king.
It was once the first place where cutting-edge technology and culture flowed in from across the Sea of Japan, and became the origin of Japan's profound craftsmanship, a place where wisdom was concentrated.
In the traditional industries that coexist in harmony with the nature of the land and the people who live here, there is a universal wisdom that we want to carry with us into the next 1000 years.
There is a future to be created by exchanges that transcend borders and time and space in the here and now.
A new journey of exploration to find light.
Welcome to Echizen.

Proposing a new tourism, a journey of wisdom.